Electric Chinese HGV for Europe?

The Chinese electric truck brand Windrose, which was only founded in 2022, is already setting its sights on Europe. The idea is to produce battery-electric long-distance trucks in cooperation with a local partner.

In the car industry, Chinese manufacturers have long since arrived in Europe. MG Motors, Lynk&Co and BYD, for example. When it comes to vans, the Maxus brand is a household name.

It is only in the heavy truck sector that no serious player from the Far East has yet appeared on the scene. The calm before the storm? Yes, at least according to Windrose.

No history, but high-calibre bosses
The electric truck brand was only founded in 2022, but it has a high-profile management team: CEO and founder Wen Han was chief strategist and finance director of truck automation specialist Plus, which works with Iveco among others, before Windrose was launched. Co-founder and Chief Technology Officer Haoli Chen has worked in the truck industry for the past two decades, most recently at the helm of China’s sixth largest truck manufacturer.

International advisory board with practical experience
Windrose’s broad-based advisory board also includes Bruno Thellier (Vice President and Head of Digitalisation at Decathlon in China), Wang Kai (former Head of Technology at Chinese e-car manufacturer Li Auto), Frank Li (former CFO of the Geely Group, to which Volvo Cars belongs), Xiong Xingming (CEO of Chinese transport company Rokin Logistics), Vin McLoughlin (co-founder and former President of US transport giant J.B. Hunt) and Allison B. Hunt. B. Hunt) and Allison Landry (Vice Chairman of US logistics company XPO).